THINK INSIDE THE BOX

THINK INSIDE THE BOX is a blog of observations, insights and musings from a wide range of my interests related to the creative process, communications and living a life of ideas. THINK INSIDE THE BOX comes from my belief that asking someone to “think outside the box” is the equivalent of asking someone to “think outside your brain.”

There is no way to bring something into existence without drawing from something, anything, everything in our brain — our metaphorical box. We can create only from things we know, experience, remember.

A basic truth of the creative process is that all ideas are new combinations of existing elements. So, the goal throughout our lives is to put a high volume of high quality “stuff” inside the box, and practice identifying, breaking and creating patterns between those things. That ultimately is what allows us to create interesting new combinations.

For an introduction to my THINK INSIDE THE BOX concept, its three principles and five phases, click here.

Through my employer, Fleishman-Hillard, I am available for presentations and trainings on THINK INSIDE THE BOX, and can be booked to facilitate customized half- and full-day ideation sessions with clients and organizations. Click on the image below for a downloadable overview.

Contact me to learn more.