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	<title>Comments on: What&#8217;s the Small Idea?</title>
	<link>http://johnarmato.com/blog/2008/05/17/whats-the-small-idea/</link>
	<description>Essays on the Creative Process, Communications and a Life of Ideas</description>
	<pubDate>Sat, 22 Nov 2008 00:12:52 +0000</pubDate>
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		<title>by: Jarrett Reed</title>
		<link>http://johnarmato.com/blog/2008/05/17/whats-the-small-idea/#comment-18160</link>
		<pubDate>Thu, 13 Nov 2008 03:40:28 +0000</pubDate>
		<guid>http://johnarmato.com/blog/2008/05/17/whats-the-small-idea/#comment-18160</guid>
					<description>kizevtsxx0m7j393</description>
		<content:encoded><![CDATA[<p>kizevtsxx0m7j393
</p>
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		<title>by: Kasey</title>
		<link>http://johnarmato.com/blog/2008/05/17/whats-the-small-idea/#comment-15851</link>
		<pubDate>Tue, 02 Sep 2008 19:09:08 +0000</pubDate>
		<guid>http://johnarmato.com/blog/2008/05/17/whats-the-small-idea/#comment-15851</guid>
					<description>Great, now I want to eat at Johnny Rockets!</description>
		<content:encoded><![CDATA[<p>Great, now I want to eat at Johnny Rockets!
</p>
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		<title>by: Charlie Menghini</title>
		<link>http://johnarmato.com/blog/2008/05/17/whats-the-small-idea/#comment-12542</link>
		<pubDate>Wed, 21 May 2008 01:29:58 +0000</pubDate>
		<guid>http://johnarmato.com/blog/2008/05/17/whats-the-small-idea/#comment-12542</guid>
					<description>John:

You once again amaze me with your brilliance!  Thanks for sharing your insights.  And you are right on the money - it IS the little things that make the biggest difference.  

Hope all is well.  Hope to chat with you soon.

Charlie</description>
		<content:encoded><![CDATA[<p>John:</p>
<p>You once again amaze me with your brilliance!  Thanks for sharing your insights.  And you are right on the money - it IS the little things that make the biggest difference.  </p>
<p>Hope all is well.  Hope to chat with you soon.</p>
<p>Charlie
</p>
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		<title>by: John Armato</title>
		<link>http://johnarmato.com/blog/2008/05/17/whats-the-small-idea/#comment-12456</link>
		<pubDate>Sun, 18 May 2008 16:11:51 +0000</pubDate>
		<guid>http://johnarmato.com/blog/2008/05/17/whats-the-small-idea/#comment-12456</guid>
					<description>Glad you liked it. Thanks for visiting ... thanks for reading ... and thanks for commenting!</description>
		<content:encoded><![CDATA[<p>Glad you liked it. Thanks for visiting &#8230; thanks for reading &#8230; and thanks for commenting!
</p>
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		<title>by: elizabeth benson-udom</title>
		<link>http://johnarmato.com/blog/2008/05/17/whats-the-small-idea/#comment-12453</link>
		<pubDate>Sun, 18 May 2008 15:03:00 +0000</pubDate>
		<guid>http://johnarmato.com/blog/2008/05/17/whats-the-small-idea/#comment-12453</guid>
					<description>john-

i love your attention to this small idea thing--i think, of late, it's the little things that make the biggest difference in a customer service experience.  i like it when the guy who pulls my expresso most days of the week greets me with familiarity, calls me by name and tells me a little something about what's going on in his life.  i like the warm smile and genuine &quot;may i help you&quot; that's accompanied by eye contact.  i like the hand towels after a meal, even if they're wrapped in plastic.  i like the rose or flower passed out on mother's day.  i like knowing a little something about the people extending service or offering product.  we do so much business with institutions and corporate entities these days, that a little POSITIVE human interaction really brings relevance to people's lives.</description>
		<content:encoded><![CDATA[<p>john-</p>
<p>i love your attention to this small idea thing&#8211;i think, of late, it&#8217;s the little things that make the biggest difference in a customer service experience.  i like it when the guy who pulls my expresso most days of the week greets me with familiarity, calls me by name and tells me a little something about what&#8217;s going on in his life.  i like the warm smile and genuine &#8220;may i help you&#8221; that&#8217;s accompanied by eye contact.  i like the hand towels after a meal, even if they&#8217;re wrapped in plastic.  i like the rose or flower passed out on mother&#8217;s day.  i like knowing a little something about the people extending service or offering product.  we do so much business with institutions and corporate entities these days, that a little POSITIVE human interaction really brings relevance to people&#8217;s lives.
</p>
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