http://johnarmato.com/blog/2007/10/06/felix-and-macgyver-wouldnt-assume-neither-should-we/ Essays on the Creative Process, Communications and a Life of Ideas Sat, 22 Nov 2008 00:41:18 +0000 http://wordpress.org/?v=2.0.2 http://johnarmato.com/blog/2007/10/06/felix-and-macgyver-wouldnt-assume-neither-should-we/#comment-18154 Wed, 12 Nov 2008 21:01:42 +0000 http://johnarmato.com/blog/2007/10/06/felix-and-macgyver-wouldnt-assume-neither-should-we/#comment-18154 pm5dbv9dk39tta4p pm5dbv9dk39tta4p

]]> http://johnarmato.com/blog/2007/10/06/felix-and-macgyver-wouldnt-assume-neither-should-we/#comment-12095 Sat, 10 May 2008 17:21:00 +0000 http://johnarmato.com/blog/2007/10/06/felix-and-macgyver-wouldnt-assume-neither-should-we/#comment-12095 [...] That’s probably why I’m especially passionate about one of the five “Marketplace Mandates” (mentioned in a previous post) I helped develop for the Fleishman-Hillard Marketing Communications Practice I belong to. The mandate “Do Something Real” states: [...] […] That’s probably why I’m especially passionate about one of the five “Marketplace Mandates” (mentioned in a previous post) I helped develop for the Fleishman-Hillard Marketing Communications Practice I belong to. The mandate “Do Something Real” states: […]

]]> http://johnarmato.com/blog/2007/10/06/felix-and-macgyver-wouldnt-assume-neither-should-we/#comment-6990 Mon, 12 Nov 2007 00:19:19 +0000 http://johnarmato.com/blog/2007/10/06/felix-and-macgyver-wouldnt-assume-neither-should-we/#comment-6990 Excellent...I loved it....there is something really exciting about facilitating brainstorming sessions....my favorite question is always... why? So many "creative" types will blurt out an idea and expect everyone to jump on board...simply because they are THE Creative Group.....While I may fall in love with an idea from them. I do think it is important to find out the WHY behind it. Asking why forces everyone to dig deeper and search for the root of the big idea...which often takes us to many other places. Thanks...this was great to read!...you're good! Excellent…I loved it….there is something really exciting about facilitating brainstorming sessions….my favorite question is always… why?
So many “creative” types will blurt out an idea and expect everyone to jump on board…simply because they are THE Creative Group…..While I may fall in love with an idea from them. I do think it is important to find out the WHY behind it. Asking why forces everyone to dig deeper and search for the root of the big idea…which often takes us to many other places.
Thanks…this was great to read!…you’re good!

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