Comments on: Redenbacher Redux: Toy or Tool? http://johnarmato.com/blog/2007/01/31/redenbacher-redux-toy-or-tool/ Essays on the Creative Process, Communications and a Life of Ideas Sun, 07 Sep 2008 10:32:10 +0000 http://wordpress.org/?v=2.0.2 by: John Armato http://johnarmato.com/blog/2007/01/31/redenbacher-redux-toy-or-tool/#comment-11015 Wed, 16 Apr 2008 21:19:42 +0000 http://johnarmato.com/blog/2007/01/31/redenbacher-redux-toy-or-tool/#comment-11015 It's no doubt made popcorn top of mind :-) Just curious because you seem pretty passionate about CP+B: are you affiliated with the agency or just a fan? Thanks for visiting the blog and making a comment. -- John It’s no doubt made popcorn top of mind :-) Just curious because you seem pretty passionate about CP+B: are you affiliated with the agency or just a fan? Thanks for visiting the blog and making a comment. — John

]]> by: Patrick Neiler http://johnarmato.com/blog/2007/01/31/redenbacher-redux-toy-or-tool/#comment-10761 Wed, 09 Apr 2008 16:15:53 +0000 http://johnarmato.com/blog/2007/01/31/redenbacher-redux-toy-or-tool/#comment-10761 I bought Orville Reddenbacher popcorn last week. Why? Because everyone is talking about it, and it's at the top of my head. Is Pop Secret? No. CP+B knows how to get people talking about brands, implement them into our culture, and place them in our everyday conversation. No matter how creepy you may think it is, I know when you pass by the popcorn shelf at your local store, Orville WILL stand out, it will strike an emotional response and something inside of you will say, "I know it feels wrong because the advertising creeped me out, but at the same time, it feels good." The same thing that happens when you want to see a good gore flick, or people tripping down stairs on youtube. I bought Orville Reddenbacher popcorn last week. Why? Because everyone is talking about it, and it’s at the top of my head. Is Pop Secret? No. CP+B knows how to get people talking about brands, implement them into our culture, and place them in our everyday conversation.

No matter how creepy you may think it is, I know when you pass by the popcorn shelf at your local store, Orville WILL stand out, it will strike an emotional response and something inside of you will say, “I know it feels wrong because the advertising creeped me out, but at the same time, it feels good.” The same thing that happens when you want to see a good gore flick, or people tripping down stairs on youtube.

]]> by: Justin Byrne http://johnarmato.com/blog/2007/01/31/redenbacher-redux-toy-or-tool/#comment-3080 Wed, 25 Jul 2007 22:56:47 +0000 http://johnarmato.com/blog/2007/01/31/redenbacher-redux-toy-or-tool/#comment-3080 "the King" is only slightly more creepy than Deadenbacher. And yeah, the first time I saw a King commercial I screamed like a little girl. Thanks CPB. Thanks. “the King” is only slightly more creepy than Deadenbacher. And yeah, the first time I saw a King commercial I screamed like a little girl. Thanks CPB. Thanks.

]]> by: John Armato http://johnarmato.com/blog/2007/01/31/redenbacher-redux-toy-or-tool/#comment-279 Wed, 07 Feb 2007 17:28:29 +0000 http://johnarmato.com/blog/2007/01/31/redenbacher-redux-toy-or-tool/#comment-279 Thanks for stopping by the blog ... So, I guess I'm not the only one who has Stephen King-like nightmares about the plasticized-Burger-King-Axe-Murderer-Wanna-Be? :-) Thanks for stopping by the blog …

So, I guess I’m not the only one who has Stephen King-like nightmares about the plasticized-Burger-King-Axe-Murderer-Wanna-Be? :-)

]]> by: David Jones http://johnarmato.com/blog/2007/01/31/redenbacher-redux-toy-or-tool/#comment-278 Wed, 07 Feb 2007 07:45:48 +0000 http://johnarmato.com/blog/2007/01/31/redenbacher-redux-toy-or-tool/#comment-278 Extremely disturbing. Night of the Living Deadenbacher indeed. It had that SNL/MadTV vibe to it that made me think something funny was going to happen... Maybe Crispin is so emboldened by the creepy Burger King dude, that they're just applying the creepy factor to all dusty brands in need of a kick in the butt. Extremely disturbing. Night of the Living Deadenbacher indeed.

It had that SNL/MadTV vibe to it that made me think something funny was going to happen…

Maybe Crispin is so emboldened by the creepy Burger King dude, that they’re just applying the creepy factor to all dusty brands in need of a kick in the butt.

]]>