I've spent a decade with Fleishman-Hillard (FH) — one of the
world's largest and most respected public relations firms —
and I can't believe the places I've gone, the people I've met and the
things I've done. I began as a Senior Account Executive in the Kansas
City office in 1996. I'm now Global Co-Chair of the
Communications Practice Group, a Senior Vice President and Senior
Partner and Creative Strategist in our New York office. The work has
allowed me to receive interesting voice mails from Martha Stewart, carry
Henry Bloch's suitcase for a day, and watch Dr. Maya Angelou enchant a
room full of editors. I've traveled to Paris, London and
Cairo, not to
mention Dayton, Boise and Amarillo. I've brought attention to greeting
cards, talked about the nutritional value of dog food and warned people
about the perils of fake insurance. Who knew?

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I helped develop the concept of
turning "Wall Street" into "All
Street" in January 2000 to signify
H&R Block's transition from a
seasonal tax services company to
a year-round financial services
partner to mainstream America.
Henry Bloch did the honors.
The Subway "Fresh Resolutions"
campaign team in 2006, celebrating
our recognition in O'Dwyer's
newsletter for a decidedly
nontraditional program with great
Ever since grade school I've
thought of an authority figure with a
paddle in his hands as a bad thing.
At FH, though, the paddle is the
icon of our annual Team Player
award. It means you're willing to
get in someone else's boat and
paddle. I was honored to be the
Kansas City winner in 2001. That's
John Graham, our Chairman, on
the left.
I love the historic Daily News Building, where Fleishman-Hillard New
York is headquartered, roughly between the U.N. and the Chrysler
Building on 42nd Street. The facade is striking, but mainly I like the lobby,
with its marble walls and the giant globe set into the floor. The globe made
the building an obvious choice to star as the "Daily Planet" in the original
Superman movie (above).
All content © Copyright 2006,
by John Armato unless
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